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Have you ever thought of what words might come to mind when people reflect upon who you are as a person and what you represent as an individual? Elements such as your personality traits, likes, dislikes, habits, system of values and experiences are all important areas that may be considered by others when your name is mentioned in conversation.
In the world of Marketing, a combination of these areas creates your personal brand. Your personal brand is your personal story. Your story represents who you are as an individual and highlights your capabilities and areas of expertise through the digital content you produce and showcase publicly. Sharing your story can encourage others (within an employment setting or otherwise), to connect with you and engage further with your material, especially when your content resonates well with their personal preferences. Social media and alternative digital platforms have made it easier than ever for content creators to share their personal brand and media.
Are you interested in establishing your own personal brand? Here are a few tips to keep in mind while you begin brainstorming:
I hope these tips are useful to you as you begin solidifying your own personal brand. Whether applying these guidelines within digital contexts, or towards your resume and cover letter, ensuring that you are letting your authentic self shine is most important. After all, your personal brand should reflect the values, beliefs, and thoughts of the individual whose work is most important – you!
Want to learn more? Check out this resource:
9 Steps for Building a Personal Brand (With Skills) | Indeed.com Canada
Kharishma Chand is a Career Coach on the Student and Graduate Employment Team at Mohawk College. In addition to aiding students in achieving their employment related goals, in her spare time, she enjoys reading, cooking and trying new foods, hiking and exploring the city of Toronto.