Business - Marketing - 319
OSAP Eligible
Overview
Program Highlights
- Experiential learning including client projects, role plays, and software labs provide you with skills and confidence to excel in a variety of marketing and sales careers
- Meaningful combination of theory with substantial practical application in integrated marketing communications, content and digital marketing, and other areas of sales and marketing practice
- Further skill set enhancements beyond traditional marketing with courses in project management, marketing metrics, Adobe software, graphic and web design, and ethics
- Grow your knowledge with up to one year of employment experience through an optional co-op program offering 3 four-month co-op work terms
- Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
What you'll learn
- Prepare a comprehensive marketing plan (product, price, promotion and place recommendations) for an external business
- Develop an integrated marketing communications plan for a local non-profit organization
- Enhance verbal and written communication skills as well as learn graphic and web design concepts and software as you prepare reports and presentations
- Digital and content marketing strategies and tactics
- Sales and Customer Relationship Management concepts
- Ethics and sustainability practices
- Project management techniques
- Adobe Creative Suite for Business
- Business-to-business marketing
Program Length
2 academic years (periods of 8 months)
Fast Track - allows students to complete a two-year Diploma program in 16 months. Students will start in January and be in school for four continuous semesters: Winter, Spring/Summer, Fall and Winter. Students will not be off during the summer.
Important Academic Dates
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Applied and have questions?
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Contact us or phone 905-575-2460.
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Program delivery
Learn about program delivery terms.
Please note: in-person, virtual, and hybrid classes vary according to the program and some programs may be in-person only. Refer to the Program Overview for more information.
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Admission
Admission
Domestic and International student admission requirements
- OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
- Grade 12 English, C or U or equivalent
- Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)
Language Requirements for Applicants with English as a Second Language
- See below for accepted equivalents for Grade 12 English:
- Successful completion of the GAS-English for Academic Purposes (478 or 278) program
- TOEFL minimum score of 550 (80 Internet based)
- or IELTS Academic minimum score of 6.0 overall with no band less than 5.5
- More information about acceptable certificates, can be found on the International Admission Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English.
Options are available for mature applicants.
Don't have the necessary requirements?
Tuition and Fees
Tuition and Fees
2023 - 2024 Domestic Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Compulsory Ancillary Fees | $864.60 | $758.46 |
| Co-op Fees | N/A | N/A |
| Compulsory Program Fees | $0.00 | $0.00 |
| Domestic Tuition | $1,354.04 | $1,354.04 |
| Total Domestic Charges Per Semester | $2,218.64 | $2,112.50 |
| Total 1st Year Fees | $4,331.14 | |
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Full Cost Breakdown
- Explore payment options
- Book costs for your program can be found through the Campus Store
2023 - 2024 International Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Total Tuition & Ancillary Fees | $8,355.00 | $8,355.00 |
| Co-op Fees | N/A | N/A |
| Program Compulsory Fees | $0.00 | $0.00 |
| International Tax Recovery | $450.00 | $375.00 |
| Total International Charges Per Semester | $8,805.00 | $8,730.00 |
| Total 1st Year Fees | $17,535.00 | |
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
- Full Cost Breakdown
- Explore payment options
- Book costs for your program can be found through the Campus Store
Additional Information
Financial Assistance
Financial Assistance
When it comes to paying for your education, investing in your future can be more affordable than you think. A Mohawk education is one of the most cost-effective means of acquiring the skills and knowledge you need to have a prosperous and rewarding career.
As you start on your chosen career path, it's important to have a realistic set of expectations regarding the expenses associated with attending college. In addition to your tuition fees, you will also need to budget for books, supplies, housing, and other related living expenses. You may be able to supplement your income and savings with scholarships, bursaries, or loans. It pays to do some research into what types of financial assistance you may qualify for.
Available Financial Assistance Resources:
- OSAP Eligible. Learn about Ontario Student Assistance Program - OSAP (domestic students only)
- Working on Campus
- Additional Sources of Funding
- Financial Assistance Home Page
Apply for Awards:
By submitting a Scholarships and Bursaries Application every semester, students have access to over $3 million in Mohawk College scholarships, bursaries and Ministry-partnered funding to help meet their financial needs.
Financial Literacy and Money Coaching:
Whether saving for school, sticking to a budget, or planning for a major purchase, financial literacy affects us all. That's why Mo' Money is committed to helping our students improve their money skills and become more confident with their money.
- One-on-One Money Counselling
- Complete the free online Money Matters Module to earn Co-Curricular Credit!
- Financial Resources and Calculators
- Events and Workshops
Program of Studies
Course Overview & Descriptions
Click on the course title for a course description.
Experiential Learning
Experiential Learning
How you’ll gain skills
- Working in student teams with real clients in Mohawk’s learning lab, The Agency, Mohawk’s student-run marketing and advertising agency.
- Case study analysis, role playing and online simulations.
- Build upon program knowledge by creating a comprehensive marketing plan for a local business.
To learn more, please visit the Centre for Experiential Learning.
The Agency
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
Learning Outcomes
Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Career Opportunities
Career Opportunities
Your future career options
- Marketing Program Co-ordinator
- Content Co-ordinator
- Digital Marketing Manager
- Content Strategist
- Territory Manager and Inside Sales Representative
- Product Analyst and Planner
- Social Media Program Co-ordinator
- Buyer and Purchasing Agent
- Customer Service Representative
- Communications Co-ordinator
- Brand Assistant
Where you could work includes:
- Consumer and Durable Goods Manufacturing and Marketing
- Digital Marketing Agency
- Retailing
- Digital Marketing Agency
- Wholesaling
- Banking, Insurance and Financial Services
- Advertising
- Real Estate
- Government
- Not-for-Profit Organizations and Fundraising
Educational Pathways
Educational Pathways
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Common core
For the "Transfer From" programs listed below, there is a common first semester, whereupon upon successful completion of the first semester you may be eligible to enter Semester 2 of Business - Marketing - 319.
When transferring from Business - Marketing (319) into Business Administration - Marketing (362-366), you enter semester 5.
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.
Transfer from
You can transfer to the Business - Marketing - 319 from the following programs:
Business - Accounting
Business Administration - Accounting
Business Administration
Business (General)
Business Administration - Human Resources
Business Administration - Marketing
Insurance
Business - Financial Services
Receiving Program
Business - Marketing
Transfer to
You can transfer from the Business - Marketing - 319 to the following programs:
Advertising and Marketing Communications Management
Business Administration - Marketing
Analytics for Business Decision Making
Global Business Management (International Only)
International Business Management - Product Management
Public Relations - Corporate Communications
Supply Chain Management
Credit transfer agreements have been arranged to make it easier for students to move from Mohawk to another institution.
Transfer From Business - Marketing To
Athabasca University
BComm (PD)
BComm (PD) + Major (PD)
BMgmt 3 Yr (PD)
BMgmt 4 Yr (PD)
BMgmt 4 Yr + major (PD)
BHRLR (PD)
Bachelor of Commerce - PD with major
Bachelor of Commerce - PD
Bachelor of Human Resources and Labour Relations - PD
Bachelor of Management - 3 yr PD
Bachelor of Management - 4 yr PD
Bachelor of Management - 4 yr PD with major
1 University Dr
Athabasca AB T9S 3A3
Canada
Davenport University
Bachelor of Business Administration
- Marketing
Bachelor of Business Administration
- Sport Management
6191 Kraft Ave SE
Grand Rapids, MI 49512
United States
Griffith University
Bachelor of Commerce
170 Kessels Rd, Nathan QLD 4111, Australia
Nathan QLD QLD 4111
Australia
Robert Gordon University
BA (Hons) Events Management
BA (Hons) Fashion Management
BA (Hons) International Business Management
BA (Hons) International Hospitality Management
BA (Hons) International Tourism Management
BA (Hons) Management
BA (Hons) Management with Marketing
BA (Hons) Media
Garthdee House, Garthdee Road
Garthdee/Aberdeen
AB10 7QB
United Kingdom
Mohawk College makes every effort to ensure the accuracy of each transfer opportunity. Please note that changes may occur in program offerings, admission requirements, and transfer credits granted by the receiving institutions. We advise all students to check with the receiving institution directly for the most up-to-date information.
Don’t see what you’re looking for? Search ONTransfer.ca for more pathways with Ontario public colleges and universities.
Mohawk College makes no warranty or endorsement of material contained within links to external websites, nor does the College assume any responsibility for the linked website or its contents.
Faculty
Program Coordinator
Janice Long
Faculty
Contact Us
Contact us
Domestic Canadian Students
Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.
Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871
International Students
Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544
Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254
*Not all programs are international eligible. Please see our programs available for international students.
Accessible Learning Services
Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca
Program Coordinator
Janice Long
Canadian Domestic Students
International Students
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