Business Administration - Marketing Co-op Overview

Co-op Format (Winter Intake)

Co-op Format (Fall Intake) 

Learn more about Business Administration - Marketing

Co-op Delivery and Fees

This program has an optional co-op, as part of the program of study. The annual co-op fee structure can be found on the Tuition and Fees page.

For questions, please contact the Co-op Specialist listed at the bottom of the webpage.

Driver’s License and Vehicle

Please note that some co-op positions for this program require that students have a valid driver’s license and access to a vehicle. The license requirement (G class, G2 class) varies by position. Some co-op positions may require students to commute.

Co-op Designation

This program offers three co-op work term opportunities but requires two completed co-op work terms for the co-op designation. 

Work Term Capabilities

Social Media

• Create targeted paid advertisements on social media platforms
• Design social media content to engage users
• Develop social media marketing strategies and tactics

Adobe Suite

• Use appropriate Adobe Suite applications to support marketing communications
• Apply graphic design techniques and tools for custom communication

Project Management

• Create and update a work breakdown structure 
• Use project management software 
• Create project documents to support project management phases

Sales and Customer Relationship Management

• Develop customer value propositions and go-to-market approaches
• ​Identify and contact prospective customers
• Present to prospects and manage customer relationships

Market Research

• Assist in the development of a marketing research project
• Conduct secondary marketing research
• Assist with the development of surveys and focus groups
• Conduct focus groups and administer surveys

Direct Mail Campaigns

• Prepare mailing lists and materials and assist with targeting decisions

Fundraising Events

• Create, plan and implement fundraising events

Program Objectives

The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment.  Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.

For further information, please contact:

Megan Waltenbury, Co-op Specialist
Phone: 365-226-1782
Email: megan.waltenbury [at] mohawkcollege.ca (Megan Waltenbury)